In 1990, John Trefry founded 4WT Media to create high impact video content. He says, “Our mission is to inspire audiences to engage. That means we create videos that make people take action.” His highly motivated and creative team is comprised of experts in the video field who all understand that quality content needs a focused content strategy. That’s why their thousands of videos garner millions of views.
People love stories. A good video tells a great story in an innovative, unique and imaginative way. People love honesty and authenticity. 4WT Media makes inspirational testimonial videos they like to call: ‘Micro-documentaries’. They address the customer’s perspective in a compelling and engaging manner.
“It’s all about showing (not telling) actual results and benefits of client success stories,” John says. “Online video is all about authenticity.”
4WT media provides the services of both a production company and an advertising agency with a hybrid blend between traditional advertising styles and compelling storytelling content—high impact videos aimed at specific target audiences. Delivering content that appeals to the right audience is an essential aspect of online video. John’s diverse background mixes both a technical and creative focus, which makes him a uniquely qualified leader in this field.
“Our content is created with a specific business goal in mind,” John says. “We want to create something that causes the viewer to take action and engage… we pour the same amount of passion into every project we create.”
Inspired content makes an inspired audience. The digital revolution has spawned a huge increase in innovative, imaginative inventiveness in digital media. John Trefry’s company scales the heights of cyber-creativity.