Catherine Cassidy loves to give back and to uplift and inspire others. With her background in business, her love for fashion, and her active volunteer work with Women’s networks and associations, she’s found her niche as an expert aimed to help businesswomen thrive in style.
Ustyled, founded in January 2008, has a mission to support professional women in transforming their lives, fabricating a personal ‘style statement’ relevant to their business needs, and streamlining their unique wardrobes.
Catherine knows how image plays a strong role in the business world and she has a well-developed intuition about people’s personal taste. Walking into a meeting in style gives executive women the self-assured confidence they need.
Catherine effectively and efficiently provides each client with a ‘personal brand’. Her motivation is not just style—she wants to give comfort and ease to her clients. Catherine loves to make people happy and says that she lives by the golden rule. Catherine takes her own time to meditate and read each morning, and she’d like her clients to find the same sense of peace in their own lives.
She says, “I love to make women’s lives easier and richer. When a client’s eyes light up with a fabulous new find/outfit that is so them that they would have never picked for themselves is really rewarding. I also love when a client starts seeing the possibilities of what they can try on their own. I like to show them that it really is easy and fun to get dressed each morning.”
Catherine loves to influence the world around her as much as she loves how the world influences her. She read Wayne Dyer’s “The Power of Intention” at 22 and found that it helped her a lot. She says, “My clients inspire me as much as I might inspire them to step out of their comfort zone. I am grateful every day for the amazing women I get to work with and how I can support them.”