As a highly trained and professional opera singer, Julia Torgovitskaya knows first hand how the challenges faced by contemporary performing artists can be rigorous. Colleges do not tend to train students with all the tools and skills needed to meet demands of a musical or art-performance career.
Julia co-founded a website, iCadenza, with Jennifer Rosenfeld in 2009. The site uses new digital technology and social media to assist those in the performing arts to bolster their careers through developing marketing and career strategies. Online media helps them promote themselves and reach larger audiences. They write on their website: “After researching the field and interviewing many established and emerging artists, we found our calling – supporting individual performing artists (musicians, dancers, actors, etc.) and empowering them to embark on their careers with creativity, a positive attitude, an entrepreneurial spirit and skill set, and, most importantly, a strong sense of personal value.”
Julia also founded the Cadenza Artists collective and management agency with an impressive roster of exceptional artists—both emerging and experienced. Her inspiration is based on the notion that music is a universal language with the power to unite people, regardless of their differences. Cadenza Artists represents classical, jazz, world music and dance artists. They also have an active consulting practice working directly with outstanding musicians to facilitate the realization of their career goals and activity.