Social Media is the greatest, least expensive way to build an audience for your new business. Like anything, it takes time and dedication, but the rewards can be great if you do it right. Since we are in the digital era, it is essential to create social media campaigns and content that grabs the attention of your audience. Strategy is key. Here are a few tips that will help you:
Timing: It is very important to strategically schedule your posts. There are certain times throughout the day that are most effective to increase engagement. Believe it or not, times vary for each social platform. According to a recent infographic released by Hubspot, one of the best times to post on Facebook is Wednesdays at 3 p.m. For Twitter, 9 a.m. – 3 p.m. Monday – Thursday are best. It’s important to stay abreast of the best times for each platform you use and schedule your posts around them.
Interaction: It is important to engage with you audience. Don’t just state facts in your posts. Ask questions. Start conversations and ask people to share their answers. Also, when someone comments, be sure to like and/or respond. Social media is a two-way street. More communication with your audience will lead to shares and more follows throughout your social network.
Content: In the world of social media, content is king! The more visually appealing your posts and/or videos are, the more compelled people will be to like, share, comment or favorite your post.
Don’t Be Lazy: We all know there are tons of shortcuts you can take in the world of social media. However, people can tell when you’re posting on one platform and linking that post to another. It looks lazy. If you post on Facebook and/or Instagram and it automatically populates Twitter, your Twitter followers don’t get to see the full pic or video in the post and miss out on the full visual aspect. It’s lazy. Don’t do it. Make sure your community feels as if they are getting a different, thoughtful experience on each platform.
Using these tips will help you create an effective social media presence. It is very important to be active on social media with all the competition today. Using social media will help grow and personalize your business! Anyone else have other tips to share? Share them below in our comments section.