Thomas and Bell are considering a sequel or even a “True Detective”-style short-run television series, but can they strike gold again with a rewards-based (e.g. Kickstarter or Indiegogo) crowdfunding campaign? Since the first project proved that there’s still demand for Veronica Mars-related content, offering ownership of the final product through equity crowdfunding — as opposed to receiving a t-shirt or a signed poster — may attract more and larger investors for a follow up to the 2014 film. And thanks to long-awaited actions by the Securities and Exchange Commission (SEC), everyone is eligible to be an investor through “equity crowdfunding.” On October 30, 2015, the crowdfunding landscape shifted to allow not only “rewards-based” contributions but also “equity investing” by all U.S. citizens. This means that “project backers” can now also be “investors,” and they can have ownership in a business much like a shareholder of a publicly traded company.
I think it’s safe to say that the majority of the backers for the Veronica Mars film were happy with a t-shirt and a copy of the movie, and less concerned with the financial success of the film — after all, their ties with the project ended once they received their promised rewards. But now with equity crowdfunding, investors have an opportunity to earn money alongside the original project creators — in this example, Rob Thomas and Kristen Bell. For Thomas and Bell to take Veronica Mars to the next level, they’ll need larger, more serious investors with contingent interests, and equity crowdfunding just might be the way to go.
To learn more about equity crowdfunding, visit www.facebook.com/NextGenCrowdfunding